Whether you call it e-marketing, online marketing or webvertising, the fact remains the same: Internet marketing is a rapidly growing field, since more and more people across the globe are gaining access to the Internet day by day. It is a field that brings together both the technical and the creative aspects of the Internet, and the result is a nicely laid-out marketing plan for a particular product or service.
Image Credit: David Erickson
There are many types of Internet marketing techniques, and even more types of Internet marketing companies are in operation. We are going to discuss a few such techniques, as listed in the latest presentation:
Banner placement: Probably the simplest and the most trivial method of Internet marketing is banner placement. In this technique, you place small banners of the product or services as advertisements on various other websites for people to have a look. This attracts traffic to the product?s own website. The key here is to design such an attractive banner or advertisement that the viewer is compelled to check it out.
Search Engine Marketing: To put it simply, these are the ads that you see when you search a word, a product or a service on the search engine (like Google). This is a more technical aspect of marketing that places ads that are related to the words entered by that person in the search engine. This method focuses on increasing the visibility of a web page thereby promoting a product or service.
Search Engine Optimisation: Unlike the previous method, this one is an unpaid technique that improves the presence of a website on a search engine result page and/or improves the rank of the website in the search engine results. The idea behind this is to increase the number of times a particular word or phrase appears in the content of the website so that whenever the search engines try to find a particular word related to a product, your website is among those which contain the words the maximum number of times (but within a reasonable limit, of course). SEO goes a lot deeper than that, but in layman terms, the purpose of SEO is to optimise on-page and off-page content linked to your site in such a way that search engines prefer it over other sites due to higher relevance.
Social Media Marketing: This relatively new technique focuses on promoting the products and services on social media websites like Facebook, LinkedIn and Twitter. It is a known fact that every day more and more people open an account on these websites, and all these members of social networking websites are potential customers for various products. The idea behind this form of Internet marketing is to understand the likes and dislikes of the individuals on these websites and present them with ads related to their preferences.
Email Marketing: This, again, is a trivial form of marketing where emails promoting a product or advertising a service are sent to thousands of individuals at a time. This is more like a hit-and-trial method, but through this technique, one can promote his product or services to thousands of people across the globe, or any particular region for that matter, in a very short time.
Internet marketing is not limited to these methods, and other techniques include affiliate marketing, Video Marketing, referral marketing etc. If you are thinking about starting your own Internet marketing company, don?t forget to check out Spoton franchise UK?s latest offering called ?Internet marketing franchise in a box.?
About the Author:
Mike is a Sweden-based tech journalist who covers topics like Web 2.0, web design, and Search Engine Optimization. He also writes on freelance basis for Spoton franchise UK.
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Source: http://www.emarketingblog.co.za/2012/10/explore-the-best-internet-marketing-techniques/
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